<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Towrds.: Free Stuff]]></title><description><![CDATA[In this area you can get free access to resources that will help accelerate your strategy, culture, and more. ]]></description><link>https://www.towrds.com/s/free-stuff</link><image><url>https://substackcdn.com/image/fetch/$s_!ay3W!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F690269b9-ceb9-462d-9d07-c05a93acc71d_256x256.png</url><title>Towrds.: Free Stuff</title><link>https://www.towrds.com/s/free-stuff</link></image><generator>Substack</generator><lastBuildDate>Fri, 15 May 2026 12:23:07 GMT</lastBuildDate><atom:link href="https://www.towrds.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[David Baldwin]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[towrds@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[towrds@substack.com]]></itunes:email><itunes:name><![CDATA[David Baldwin]]></itunes:name></itunes:owner><itunes:author><![CDATA[David Baldwin]]></itunes:author><googleplay:owner><![CDATA[towrds@substack.com]]></googleplay:owner><googleplay:email><![CDATA[towrds@substack.com]]></googleplay:email><googleplay:author><![CDATA[David Baldwin]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[The Towrds Org Chart]]></title><description><![CDATA[A GovCon Org Chart Framework to get the Right Who&#8217;s in the Right Seats]]></description><link>https://www.towrds.com/p/the-towrds-org-chart</link><guid isPermaLink="false">https://www.towrds.com/p/the-towrds-org-chart</guid><dc:creator><![CDATA[David Baldwin]]></dc:creator><pubDate>Mon, 09 Mar 2026 20:39:14 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/ef4114a7-0030-4005-a82d-82f47ef75529_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h2><strong>BLUF</strong></h2><ul><li><p>Your org chart reflects your hiring history, not your strategy. Those are very different documents.</p></li><li><p>The GovCon Value Chain already drew your org chart. Growth, Delivery, Supporting Activities. Three lanes. Full stop.</p></li><li><p>Every role needs a definition and one Measurement of Effectiveness. One. Not five. One.</p></li><li><p>Six people is the ceiling on your core team. Beyond that, you&#8217;re not leading&#8230; you&#8217;re moderating.</p></li><li><p>The right person in the wrong seat isn&#8217;t a people problem. It&#8217;s a clarity problem you created.</p></li></ul><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!mENL!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e121a-2b5c-43bb-be2a-b4659835deb9_4064x2272.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!mENL!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e121a-2b5c-43bb-be2a-b4659835deb9_4064x2272.heic 424w, https://substackcdn.com/image/fetch/$s_!mENL!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e121a-2b5c-43bb-be2a-b4659835deb9_4064x2272.heic 848w, https://substackcdn.com/image/fetch/$s_!mENL!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e121a-2b5c-43bb-be2a-b4659835deb9_4064x2272.heic 1272w, https://substackcdn.com/image/fetch/$s_!mENL!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e121a-2b5c-43bb-be2a-b4659835deb9_4064x2272.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!mENL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e121a-2b5c-43bb-be2a-b4659835deb9_4064x2272.heic" width="728" height="407" 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srcset="https://substackcdn.com/image/fetch/$s_!mENL!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e121a-2b5c-43bb-be2a-b4659835deb9_4064x2272.heic 424w, https://substackcdn.com/image/fetch/$s_!mENL!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e121a-2b5c-43bb-be2a-b4659835deb9_4064x2272.heic 848w, https://substackcdn.com/image/fetch/$s_!mENL!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e121a-2b5c-43bb-be2a-b4659835deb9_4064x2272.heic 1272w, https://substackcdn.com/image/fetch/$s_!mENL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e121a-2b5c-43bb-be2a-b4659835deb9_4064x2272.heic 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">The Towrds Org Chart aligned to the GovCon Value Chain</figcaption></figure></div><h2><strong>What This Is</strong></h2><p>Most GovCon founders don&#8217;t have an org chart problem. They have a clarity problem. The chart itself is just the symptom of the real issue that nobody defined the seats before people started sitting in them.</p><p>This framework fixes that.</p><p>The Org Chart is a one-page tool built specifically for GovCon firms in the $25M to $250M range. It gives you a structured way to define who owns each domain in your business, what they&#8217;re responsible for, and how you&#8217;ll measure whether they&#8217;re actually succeeding.</p><p>It&#8217;s built on a simple principle: your org structure should reflect your business model&#8230; not your hiring history.</p><h2><strong>The GovCon Value Chain Has Three Lanes</strong></h2><p>Every GovCon business, regardless of size, contract vehicle, or service line, operates across three GovCon Value Chain fundamental areas: Growth, Delivery, and Supporting Activities.</p><p>That&#8217;s it.</p><p>If your org chart has more complexity than that at the top, you&#8217;ve likely been promoting to the problem rather than solving it.</p><p>Your core leadership team should map directly to those three areas:</p><ul><li><p>Growth leader: who owns client attraction, pipeline, capture, and proposals</p></li><li><p>Delivery leader (or one per business unit): who owns performance and execution</p></li><li><p>Business Operations leader: who keeps the engine running without bloating your G&amp;A.</p></li></ul><p>That&#8217;s four seats.</p><h2><strong>Six Is the Ceiling</strong></h2><p>We apply Dunbar&#8217;s Theory to leadership team design. Your core team should never exceed six people: five leaders and you. Once you cross that line, you&#8217;re not running a leadership team anymore, you&#8217;re running a meeting circuit. And meetings don&#8217;t win contracts.</p><h2><strong>How to Use the Framework</strong></h2><p>The one-page guide below walks you through three steps. First, identify who is doing the work in each domain. Second, define what success looks like in that role, no more than five things, or the role isn&#8217;t real yet. Third, assign one Measurement of Effectiveness per person. One. The number of things someone is ultimately accountable for should not require a spreadsheet.</p><h2><strong>Why This Is the Step Most Leaders Skip</strong></h2><p>Defining roles is uncomfortable because it requires telling people what their job actually is. Not what they think it is. Not what they negotiated for. What the business needs from that seat.</p><p>That conversation is hard. But the alternative, letting people drift into adjacent domains, doing jobs nobody assigned them, building fiefdoms out of ambiguity, is what turns a $50M firm into a waterfalling firm five years in a row.</p><p>Download the framework below. Twenty minutes of honest work here is worth more than most strategy offsites.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://drive.google.com/file/d/1Wo1xW3jE0LommTzegfCWRpAaxNtFRucr/view?usp=share_link&quot;,&quot;text&quot;:&quot;Download The Towrds Org Chart Guide&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://drive.google.com/file/d/1Wo1xW3jE0LommTzegfCWRpAaxNtFRucr/view?usp=share_link"><span>Download The Towrds Org Chart Guide</span></a></p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.towrds.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Towrds.! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[The Towrds AI Chief Strategy Officer ]]></title><description><![CDATA[It doesn&#8217;t bill by the hour&#8230; and frankly, it's been waiting for you to ask the hard questions.]]></description><link>https://www.towrds.com/p/the-towrds-ai-chief-strategy-officer</link><guid isPermaLink="false">https://www.towrds.com/p/the-towrds-ai-chief-strategy-officer</guid><dc:creator><![CDATA[David Baldwin]]></dc:creator><pubDate>Wed, 04 Mar 2026 19:45:40 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/40c5466e-e4c3-4c78-b2ea-b06eca1ce782_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Most GovCon founders at the $25M&#8211;$250M mark aren&#8217;t lacking hustle. They&#8217;re lacking a sharp strategic voice in the room that doesn&#8217;t have a conflict of interest, a billable clock, or a slide deck to sell them.</p><p>The questions that keep you up at 3am&#8230;</p><ul><li><p><em>Do I chase this GWAC or double down on what&#8217;s working?</em></p></li><li><p><em>Is this teaming deal an opportunity or a politely dressed trap?</em></p></li><li><p><em>Should I be acquiring or growing?</em></p></li><li><p><em>Why does my EBITDA look so&#8230; BAD?</em></p></li></ul><p>Those questions deserve better than a Google search and a prayer.</p><p>They deserve a Chief Strategy Officer who&#8217;s seen it all. Built for our GovCon world. Available right now.</p><p><strong>So I built one.</strong></p><div><hr></div><h2><strong>Introducing the Towrds Strategic Advisor</strong></h2><p>This isn&#8217;t a chatbot that just regurgitates generic business advice wrapped in a GovCon costume. This is an AI-powered advisor trained specifically on the strategic realities facing GovCon executives like&#8230;</p><p>BD pipeline discipline, contract vehicle strategy, teaming decisions, M&amp;A calculus, margin performance, and everything in between.</p><p>It thinks like a CSO. It talks like one too&#8230; It was built on the Towrds way!</p><p>Direct. No fluff. No motivational poster energy. Just the kind of honest, boardroom-ready counsel that helps you make better decisions faster.</p><p>Ask it the questions you&#8217;d normally need to schedule a meeting for:</p><ul><li><p><em>&#8220;We&#8217;re at $42M, mostly CPFF task orders. How do I build a more predictable pipeline?&#8221;</em></p></li><li><p><em>&#8220;Someone just approached us about teaming on a $200M IDIQ. How do I evaluate whether this is worth it?&#8221;</em></p></li><li><p><em>&#8220;We&#8217;re at $80M and feeling the ceiling. Organic growth or acquisition&#8230; where do I start?&#8221;</em></p></li></ul><p>It won&#8217;t hedge. It won&#8217;t flatter you. It will give you a perspective and a next move.</p><div><hr></div><h2><strong>It&#8217;s Free. One Click. No Catch.</strong></h2><p>No form. No sales call. No 45-minute discovery call disguised as a gift.</p><p>Just click, ask, and think differently about your next move.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://gemini.google.com/gem/1pRJWgGmdAcx1wF52YDvLgbfzipqw2Eu5?usp=sharing&quot;,&quot;text&quot;:&quot;Access the Towrds Strategic Advisor here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://gemini.google.com/gem/1pRJWgGmdAcx1wF52YDvLgbfzipqw2Eu5?usp=sharing"><span>Access the Towrds Strategic Advisor here</span></a></p><p><em>&#128161;<strong>Tip</strong>: You must be signed into your google account to access the gem.</em></p><div><hr></div><h2><strong>One last promise&#8230; This Thing Gets Smarter. Quarterly. On Purpose.</strong></h2><p>We&#8217;re not shipping this and walking away. The Towrds Strategic Advisor gets a deliberate upgrade every quarter with new knowledge, refined guidance, sharper frameworks, and built around the real questions GovCon executives are actually asking. Think of it less like software and more like a CSO who never stops learning the market.</p><p>Every version will be better than the last. That&#8217;s not a promise. That&#8217;s the standard we&#8217;re holding ourselves to.</p><div><hr></div><p>The best strategic decisions aren&#8217;t made by the executives with the most information. They&#8217;re made by the ones willing to ask the uncomfortable question out loud.</p><p>Now you have somewhere to ask it. You&#8217;re Welcome!</p><p><em>-David</em></p><p><em>Want to learn more about scaling you GovCon business&#8230; </em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.towrds.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Towrds.! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item></channel></rss>